Mike's Industry View - Issue #169
Creativity
The Most Innovative Companies 2020: The Serial Innovation Imperative — www.bcg.com In a turbulent, fast-changing world, innovation success means getting it right over and over again.
Business/Marketing/Adv
How people decide what to buy lies in the “messy middle” of the purchase journey — www.thinkwithgoogle.com
In-depth research on the buyer decision-making process and purchase behaviour, and how you can adapt your strategy to fit the process.
Why risk aversion to digital will be the death of the fashion industry — www.thembsgroup.co.uk
"Last week, a fashion retailer told me that they’d had to complete a full digital transformation in the space of just four weeks."
Interestingness
How Mask Manufacturing Will Change Fashion — hypebeast.com
How mask manufacturing shifted the industry. And why it’s here to stay.
Live streaming: Luxury’s new tech gamble — www.voguebusiness.com Already popular in Asia, live-stream shopping is picking up steam. Moda Operandi is the latest luxury brand to launch it.
Wellness
Siemens to let staff 'Work From Anywhere' permanently — sightsinplus.com
Siemens has decided to let its employees work from wherever they want for two or three days a week in the latest example of how coronavirus is changing business forever.
'Headspace Minis' let you meditate with friends directly in Snapchat — mashable.com Headspace Minis are a new way for Snapchat users to practice mindfulness meditation from within the Snapchat app.
Platform News
Instagram Shop launches with Facebook Pay at checkout — www.retaildive.com Instagram Shop will offer personalized recommendations, exclusive items and collections of products from brands and creators, along with a curated selection of goods from its @Shop shopping channel.
Google introduces video shopping platform Shoploop — www.retaildive.com
Google's research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods.