The Future of Commerce - Issue #195
Coke takes a sip of the NFT trend with charity auction for digital collectibles — www.thedrum.com Coca-Cola has teamed with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs. Profits from the event will be donated to the Special Olympics, of which Coke is a long-standing sponsor.
Status is just as important to us online. It just hits different. Status in the form of projects w/ prestige & recognition. Status in rarity of individual mints. Status in being part of exclusive community...
Mapping the Net-a-Porter of NFT marketplaces — www.voguebusiness.com As fashion and beauty brands test strategies and appetite for non-fungible tokens, both established and emerging players are positioning to become the dominant marketplace.
S4 Capital unveils network-wide agency rebrand as MediaMonks takes center stage — www.thedrum.com S4 Capital has announced a network-wide rebrand, repositioning its 24 companies – which previously each operated their own individual agency brands – into a single ’unitary brand’ identity. The company will now be known as Media.Monks.
Jay-Z and Will Smith are among a list of investors involved in a startup that helps renters build credit until they can buy a home.
Nearly a third of waking hours spent on TV and streaming, Ofcom says — www.bbc.com Older people have been watching more linear TV while on-demand is a big hit with younger audiences.
The Pandemic Changed How We Spent Our Time — www.nytimes.com Minute-by-minute data offers a glimpse of how we suddenly adapted to a different way of living in 2020 — and how those changes varied greatly across groups.
The move comes after the firm temporarily closed its offices in June for a week to combat workplace stress.
‘It will be draining to build new routines’: Rusty interpersonal skills need addressing for office returns — digiday.com Employees’ soft skills didn’t disappear during lockdown, but they did lie dormant and will need dusting off and refreshing.
TikTok, your new in-flight entertainment option - CNET — www.cnet.com The video-sharing service takes to the skies on American Airlines.
To those looking to debut new music during a concert set, Travis Scott has a solution: QR codes, delivered by a legion of gigantic overhead drones.