The Future of Commerce - Issue #210
Metaverse
Ford prepares to enter the Metaverse with virtual automobiles and NFTs — cointelegraph.com
Ford is expected to make its way into the world of NFTs and the Metaverse after filing new trademark applications for its major car brands covering future Web3 initiatives.
Angelbaby Owner Hume Lands $11.7 Million To Create, Promote Virtual Music ‘Metastars’ — www.forbes.com Web3 music-tech company Hume has raised nearly $12 million to build out its collection of virtual musical 'metastars,' led by the character angelbaby, which already has released songs.
NFT
UNICEF Giga NFTs to connect schools in developing countries to internet — cointelegraph.com UNICEF's Giga initiative shows the value of blockchain-based NFTs for fundraising, raising funds to connect schools to the internet.
Disney hiring transaction lawyer for 'aggressive' NFT and DeFi plans — www-theblock-co.cdn.ampproject.org Walt Disney is looking to hire a corporate lawyer to handle emerging technology transactions, including NFTs, working at an "accelerated and aggressive timeline," according to a job posting on LinkedIn.
Starbucks brewing revolutionary Web3 experience for its Starbucks Rewards members — stories.starbucks.com
New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences.
Scotch & Soda launches NFTs enabled loyalty program — www.diarydirectory.com Scotch & Soda launches NFTs enabled loyalty program
Business/Marketing/Adv
How the world's biggest four-day workweek trial run changed people's lives — edition.cnn.com
It's the world's biggest trial of a four-day work week so far. Already, some workers have said they feel happier, healthier and are doing better in their jobs.
What Starbucks’ bet on NFTs says about the future of loyalty — www.marketingdive.com
“With the depreciation of cookies, getting access to that first-party data [in other ways] is going to be critical.”
Interestingness
$70 Million in Art at MoMA to Be Sold to Extend Museum’s Digital Reach — www.wsj.com
Masterpieces from CBS founder William Paley’s museum trove are heading to Sotheby’s this fall, as MoMA seeks to expand its online presence and possibly buy more digital art.