Creativity The Most Innovative Companies 2020: The Serial Innovation Imperative — www.bcg.com In a turbulent, fast-changing world, innovation success means getting it right over and over again. Business/Marketing/Adv How people decide what to buy lies in the “messy middle” of the purchase journey
Mike's Industry View - Issue #169
Mike's Industry View - Issue #169
Mike's Industry View - Issue #169
Creativity The Most Innovative Companies 2020: The Serial Innovation Imperative — www.bcg.com In a turbulent, fast-changing world, innovation success means getting it right over and over again. Business/Marketing/Adv How people decide what to buy lies in the “messy middle” of the purchase journey