AI / Creativity BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable — www.thedrum.com BT Sport has leveraged big data in an attempt to script the upcoming Premier League football season in work, in the hope that it will generate debate, content and a comprehensive marketing campaign ahead of the next season.
Mike's Industry View - Issue #140
Mike's Industry View - Issue #140
Mike's Industry View - Issue #140
AI / Creativity BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable — www.thedrum.com BT Sport has leveraged big data in an attempt to script the upcoming Premier League football season in work, in the hope that it will generate debate, content and a comprehensive marketing campaign ahead of the next season.