Mike's Industry View - Issue #140
AI / Creativity
BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable — www.thedrum.com BT Sport has leveraged big data in an attempt to script the upcoming Premier League football season in work, in the hope that it will generate debate, content and a comprehensive marketing campaign ahead of the next season.
The culture cure: how prescription art is lifting people out of depression From singing in a group to being read to in a library, participation in the arts is having amazing results among a pilot group, says journalist Helen Russell
Business/Marketing/Adv
Papa John's to pump $40m into marketing efforts with Shaquille O'Neal in tow — www.thedrum.com
Following the public downfall of Papa John himself, the pizza chain has spent the past year regaining its lost position, amid stern competition from Domino's and Pizza Hut. Papa John's is about to embark on a $40m marketing push, with NBA star Shaquille O'Neal as its new brand ambassador.
How Unilever's haircare platform puts tech at the heart of content — www.marketingweek.com All Things Hair has a dedicated editorial team that aims to provide hair advice to consumers while sharing insights and data with brands.
Interestingness
Why Are Brand Marketers Investing in Magazines? — www.foliomag.com While print isn't always the answer, retailers and consumer brands are finding new value in an old medium.
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos — www.adweek.com Only 150 of the autographed bottles were produced, and most will be given away online.
Wellness
Science-based tips to sleep better — nesslabs.com
Not sleeping enough comes at a huge cost to productivity and creativity. So how can you make sure you get enough sleep and sleep better?
The booming male wellness industry has an unhealthy dark side — www.wired.co.uk A new generation of male-focussed wellness brands offer online treatments for hair loss, erectile disfunction and anxiety. But are they just playing into a harmful narrative of endless self-improvement?
Platform News
Snap is raising $1 billion to invest in content, AR, and possible acquisitions — venturebeat.com Snap said it will raise $1 billion in short-term debt and plans to invest in more media content, augmented reality features, and may buy other companies.