Creativity Chobani's New Product Is a Yogurt Condiment You Can Put on Anything — www.cookinglight.com “We believed we needed a new format to meet the way that people were using our product and people who did not know that you could use yogurt as a condiment or a healthy swap. We wanted to create packaging that signalled that was exactly how you should use it"
Mike's Industry View - Issue #110
Mike's Industry View - Issue #110
Mike's Industry View - Issue #110
Creativity Chobani's New Product Is a Yogurt Condiment You Can Put on Anything — www.cookinglight.com “We believed we needed a new format to meet the way that people were using our product and people who did not know that you could use yogurt as a condiment or a healthy swap. We wanted to create packaging that signalled that was exactly how you should use it"