Mike's Industry View - Issue #110
“We believed we needed a new format to meet the way that people were using our product and people who did not know that you could use yogurt as a condiment or a healthy swap. We wanted to create packaging that signalled that was exactly how you should use it"
Built partly as a passion project amongst Lego’s creative team and partly as a promo to show off at the Italian Grand Prix, the model’s final piece count clocks in at over one million Technic pieces.
Forrester: ‘WPP must dissolve its agency brands’ — www.thedrum.com WPP needs to ‘dissolve’ its hundreds of agency brands into just dozens to better serve today’s chief marketing officers, according to the analyst Forrester.
Lucozade Ribena Suntory is set to trial edible drinks sachets made from seaweed at two sports events next month, in an effort to gauge the consumer appetite for plastic-free alternatives to single-use bottles and pouches.
With almost ten million users, the platform offers online shopping for the social media generation – and has spawned an aesthetic all of its own.
The company is playing catch-up in a market already flush with billion-dollar startups.
How Flat Tummy Co gamed Instagram to sell women the unattainable ideal ‘Appetite suppressant’ lollipops and ‘detox’ teas have been promoted by the company’s hand-selected celebrities and Instagram models