Mike's Industry View - Issue #108
Bribes, Backdoor Deals, and Pay to Play: How Bad Rosé Took Over — www.bonappetit.com How huge rosé wine companies are bribing sommeliers for placement on wine lists through a myriad of backdoor deals. The result? Watery, lackluster rosé everywhere you turn.
PepsiCo's The Hive: New Unit Will Develop Smaller Brands — fortune.com PepsiCo is creating a new unit called the Hive to help develop smaller brands to better compete amid a shifting food landscape.
Morrissey says he’s happy to see the end of “flimsy, overly engineered media brands,” many of which were too dependent on other platforms to make money.
General Mills focuses on building digital IQ to take more strategic approach — www.marketingweek.com The FMCG company behind brands such as Häagen-Dazs, Nature Valley and Yoplait is exploring how it can upskill its marketers in digital as it looks to better reach consumers online and drive up sales.
Scottish fish and chip shop named one of the best food experiences in the world — www.joe.co.uk Lonely Planet have revealed the best 500 places to eat across the entire globe, and The Bay Fish and Chip shop in Stonehaven, came in at number 31.