Creativity Investing in creativity: A necessity for business transformation In a Forrester study that examined the return on investment (ROI) of creativity compared to the adoption of martech and adtech, they found a shift of $19 billion from technology into creativity over six years would provide an increase in ROI as high as 18% — a potential return of $66 billion.
The Future of Commerce - Issue #183
The Future of Commerce - Issue #183
The Future of Commerce - Issue #183
Creativity Investing in creativity: A necessity for business transformation In a Forrester study that examined the return on investment (ROI) of creativity compared to the adoption of martech and adtech, they found a shift of $19 billion from technology into creativity over six years would provide an increase in ROI as high as 18% — a potential return of $66 billion.