Creativity How New Balance plans to exploit the 'gaps' left by Adidas and Nike at its first World Cup — www.thedrum.com Leading sports brands like Nike and Adidas are "overspending" when it comes to the World Cup, according to New Balance's head of football. Yet despite the big budgets, they are leaving gaps which are being exploited by the challenger brand through a partnership with publisher Goal.
Mike's Industry View - Issue #99
Mike's Industry View - Issue #99
Mike's Industry View - Issue #99
Creativity How New Balance plans to exploit the 'gaps' left by Adidas and Nike at its first World Cup — www.thedrum.com Leading sports brands like Nike and Adidas are "overspending" when it comes to the World Cup, according to New Balance's head of football. Yet despite the big budgets, they are leaving gaps which are being exploited by the challenger brand through a partnership with publisher Goal.