AI / Creativity Burberry merges Google Search with AR for shopping inspiration — www.retaildive.com Burberry's deployment suggests that consumers now recognise and understand AR technology enough for it to be more widely available, helping bring the in-store shopping experience to more of its customers wherever they are.
Mike's Industry View - Issue #156
Mike's Industry View - Issue #156
Mike's Industry View - Issue #156
AI / Creativity Burberry merges Google Search with AR for shopping inspiration — www.retaildive.com Burberry's deployment suggests that consumers now recognise and understand AR technology enough for it to be more widely available, helping bring the in-store shopping experience to more of its customers wherever they are.