Business/Marketing/Adv Why I regret inventing the innocent smoothie brand — life.spectator.co.uk Now all brands spend their lives trying to sound zany, matey and nice Has advertising lost its personality? We are creating more and more advertising which neglects that part of the brain we must engage if we want to create the associations and connections that lie at the heart of long-term brand building.
Mike's Industry View - Issue #145
Mike's Industry View - Issue #145
Mike's Industry View - Issue #145
Business/Marketing/Adv Why I regret inventing the innocent smoothie brand — life.spectator.co.uk Now all brands spend their lives trying to sound zany, matey and nice Has advertising lost its personality? We are creating more and more advertising which neglects that part of the brain we must engage if we want to create the associations and connections that lie at the heart of long-term brand building.