Mike's Industry View - Issue #145
Business/Marketing/Adv
Why I regret inventing the innocent smoothie brand — life.spectator.co.uk Now all brands spend their lives trying to sound zany, matey and nice
Has advertising lost its personality?
We are creating more and more advertising which neglects that part of the brain we must engage if we want to create the associations and connections that lie at the heart of long-term brand building.
Interestingness
H&M to launch rental service — www.chargedretail.co.uk H&M is launching a clothing rental service enabling shoppers to hire selected party dresses and skirts from its sustainable range.
Hong Kong parking space sells for almost $1 million — www.cnn.com
Businessman Johnny Cheung has reportedly sold a 135-square-foot parking space in Hong Kong for a whopping $969,000.
Wellness
YouGov Survey Shows Rising Distrust of Social Media Platforms — lbbonline.com
Research shows 63% of British people trust social media platforms less than they did two years ago.
Spotify launches Spotify Kids app with curated playlists, playful art — www.theverge.com
Spotify is launching a new app called Spotify Kids. It includes around 6,000 tracks, curated by editors at Spotify. "Younger kids" will find things like Disney soundtracks, songs about dinosaurs, and children’s stories. "Older kids" will also see pop hits from artists like Taylor Swift, Ariana Grande, and Bruno Mars.
Platform News
Twitter to ban all political advertising — www.bbc.com Twitter CEO Jack Dorsey says the reach of political messages "should be earned, not bought".
After sluggish starts, more publishers are finding Snapchat a moneymaker — digiday.com Snapchat Discover has become a profitable venture for both early adopters and relative newcomers to the nearly 5-year-old media feature.