Mike's Industry View - Issue #145
Why I regret inventing the innocent smoothie brand — life.spectator.co.uk Now all brands spend their lives trying to sound zany, matey and nice
We are creating more and more advertising which neglects that part of the brain we must engage if we want to create the associations and connections that lie at the heart of long-term brand building.
Businessman Johnny Cheung has reportedly sold a 135-square-foot parking space in Hong Kong for a whopping $969,000.
Research shows 63% of British people trust social media platforms less than they did two years ago.
Spotify is launching a new app called Spotify Kids. It includes around 6,000 tracks, curated by editors at Spotify. "Younger kids" will find things like Disney soundtracks, songs about dinosaurs, and children’s stories. "Older kids" will also see pop hits from artists like Taylor Swift, Ariana Grande, and Bruno Mars.
After sluggish starts, more publishers are finding Snapchat a moneymaker — digiday.com Snapchat Discover has become a profitable venture for both early adopters and relative newcomers to the nearly 5-year-old media feature.