Creativity The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI Business/Marketing/Adv Account wins put Sorrell's S4 Capital on course to double in size
Mike's Industry View - Issue #141
Mike's Industry View - Issue #141
Mike's Industry View - Issue #141
Creativity The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI Business/Marketing/Adv Account wins put Sorrell's S4 Capital on course to double in size