Mike's Industry View - Issue #141
Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI
Account wins put Sorrell's S4 Capital on course to double in size — uk.reuters.com Martin Sorrell said his new digital advertising company S4 Capital was increasingly being asked to bid for major corporate accounts, keeping it on track to double the size of the company by 2021.
Mondelez breaks into voice-activated e-commerce with Amazon Alexa — www.thedrum.com Mondelez is launching its ‘Mystery Oreo’ into the market with a digital and social campaign underpinned by the company’s first-ever integration with Amazon Alexa.
Luxury Brands Are Taking Over the Street Art Scene — www.businessoffashion.com Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Coca-Cola products are ‘out of touch with the modern consumer,' founder of Coca-Cola backed beverage co. says — finance.yahoo.com Iris Nova, parent company to Dirty Lemon, wants to compete with incumbent beverage giants like Coca-Cola and PepsiCo.
Children happiness lowest in 25 years due to social media says report — www.influencerupdate.biz In a report from The Children's Society, children are the unhappiest they have been for 25 years, with the blame on "excessive social media use".