AI / Creativity A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales — digiday.com Over a quarter of a million customers have used the assistant to date, said Parmar and almost 70 percent of issues were satisfied without needing human intervention.
Mike's Industry View - Issue #119
Mike's Industry View - Issue #119
Mike's Industry View - Issue #119
AI / Creativity A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales — digiday.com Over a quarter of a million customers have used the assistant to date, said Parmar and almost 70 percent of issues were satisfied without needing human intervention.