Creativity Halo Top on disrupting the ice cream market: We haven't been trained to think inside the box — www.marketingweek.com Four years ago, the low calorie ice cream brand was "hanging by a thread", yet today the brand is sold in nearly every UK major retailer. Chief operation officer Douglas Bouton explains its difficult journey and what's next for the company.
Mike's Industry View - Issue #117
Mike's Industry View - Issue #117
Mike's Industry View - Issue #117
Creativity Halo Top on disrupting the ice cream market: We haven't been trained to think inside the box — www.marketingweek.com Four years ago, the low calorie ice cream brand was "hanging by a thread", yet today the brand is sold in nearly every UK major retailer. Chief operation officer Douglas Bouton explains its difficult journey and what's next for the company.