Mike's Industry View - Issue #117
Creativity
Halo Top on disrupting the ice cream market: We haven't been trained to think inside the box — www.marketingweek.com Four years ago, the low calorie ice cream brand was "hanging by a thread", yet today the brand is sold in nearly every UK major retailer. Chief operation officer Douglas Bouton explains its difficult journey and what's next for the company.
McDonald's digital delivery is a long game, not a fast food fix — diginomica.com
McDonald's CEO is taking a commendably pragmatic approach to digital transformation and promising no quick fix.
Business/Marketing/Adv
Condé Nast sets up its own UK advertising agency — www.thedrum.com Condé Nast has set up an advertising agency and brand consultancy within Vogue House, the company’s British headquarters.
Financial Times launches new tool to help 'knowledge-hungry' subscribers track their reading — www.journalism.co.uk
The tool will track the articles that subscribers read, giving them an indication of the amount of information they have read on a topic, and suggesting further reads to them.
Interestingness
'Dynamic pricing' takes hold in Japan — www3.nhk.or.jp An increasing number of businesses in Japan are setting prices of their goods and services based on the level of demand. The practice is known as "dynamic pricing."
Luka Sabbat Sued for Failure to Influence — variety.com
Influencer Luke Sabbat was sued for failing to live up to an agreement to promote Snap Spectacles on his Instagram account after being paid $60,000 to do so.
Platform News
How a Makeup Mogul Built a $1 Billion Business on Instagram — www.bloomberg.com Huda Kattan and the power of influence.
Snapchat is doing badly, and publishers are getting out — www.niemanlab.org
Condé Nast is discontinuing its Snapchat channels for Vogue, Wired and GQ brands, and letting go of employees who were brought in to produce them.
Twitter loses 9 million monthly active users in Q3 2018, its steepest decline ever — venturebeat.com Twitter executives had previously said they expected the number of MAUs to decline this quarter, as a result of its efforts to create a healthier platform.