Mike's Industry View - Issue #117
Halo Top on disrupting the ice cream market: We haven't been trained to think inside the box — www.marketingweek.com Four years ago, the low calorie ice cream brand was "hanging by a thread", yet today the brand is sold in nearly every UK major retailer. Chief operation officer Douglas Bouton explains its difficult journey and what's next for the company.
McDonald's CEO is taking a commendably pragmatic approach to digital transformation and promising no quick fix.
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'Dynamic pricing' takes hold in Japan — www3.nhk.or.jp An increasing number of businesses in Japan are setting prices of their goods and services based on the level of demand. The practice is known as "dynamic pricing."
Influencer Luke Sabbat was sued for failing to live up to an agreement to promote Snap Spectacles on his Instagram account after being paid $60,000 to do so.
How a Makeup Mogul Built a $1 Billion Business on Instagram — www.bloomberg.com Huda Kattan and the power of influence.
Condé Nast is discontinuing its Snapchat channels for Vogue, Wired and GQ brands, and letting go of employees who were brought in to produce them.
Twitter loses 9 million monthly active users in Q3 2018, its steepest decline ever — venturebeat.com Twitter executives had previously said they expected the number of MAUs to decline this quarter, as a result of its efforts to create a healthier platform.