Creativity Google created a fake pizza brand to test out creative strategies for YouTube ads — techcrunch.com Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions.
Mike's Industry View - Issue #109
Mike's Industry View - Issue #109
Mike's Industry View - Issue #109
Creativity Google created a fake pizza brand to test out creative strategies for YouTube ads — techcrunch.com Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions.