Mike's Industry View - Issue #109
Google created a fake pizza brand to test out creative strategies for YouTube ads — techcrunch.com Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions.
Why Lego is ‘upping the ante’ on its in-house creative agency — www.marketingweek.com Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.
Beating the real thing: Coca-Cola on its four point digital transformation plan — www.thedrum.com Coca-Cola is on a digital transformation journey, making sure it is a brand that is relevant for a generation that doesn’t see a line between “the online world and the offline, the reality and the augmented reality.”
Digital Media Editorial Director Kate Lewis describes her efforts to make monthly media brands a daily habit for readers.
Spotify rolled out its first-ever branded original podcast series with New Amsterdam Vodka as a launch sponsor.
Together with New York ad agency Mother, they’ve created "Insta Novels," converting books into a fun, more eye candy-driven format that could draw in a generation of younger readers.