Mike's Industry View - Issue #105
Creativity
Nike’s lightning shoes hint at power of technology to skew elite competition
The Vaporflys live up to the huge hype.
Business/Marketing/Adv
Smart, cool … and in print: how indy mags became all the rage Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for you
Guardian Media Group digital revenues outstrip print for first time
Guardian and Observer earned digital revenues of £108.6m last year and £107.5m from print and events
Interestingness
How Lucozade overcame the 'friction' between agencies and its in-house team — www.marketingweek.com As Lucozade's in-house agency launches its first major campaign as part of its Love Island tie-up, the drinks company's head of digital marketing says the focus is now on proving effectiveness.
Ford follows GM's Cruise move with self-driving spinoff — www.reuters.com
Ford Motor Co is creating a separate $4 billion unit to house its self-driving vehicle operations and is seeking outside investors, following a similar move in late May by Detroit rival General Motors Co with its Cruise Automation unit.
Platform News
Facebook has become exhausting. Why are we still on it? — www.fastcompany.com As an experiment, I spent 10 days away from Facebook. Absence did not make my heart grow fonder.