The Future of Commerce - Issue #208
Web3/Metaverse
Virtual influencer Miquela is back. This time, brands are metaverse ready — www.voguebusiness.com Teen retailer Pacsun has announced a multi-season partnership with virtual creator Miquela in a bid to continue its exploration of identity in and around the metaverse.
Nearly 7 Million People Have Visited Nike’s Metaverse Store — www.thedrum.com Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago.
NFT
Planet of the Bored Apes: Inside the NFT world's biggest success story — www.inputmag.com Six months after their identities were revealed, the BAYC creators finally open up — and address the "f*cking evil" campaign against them.
Sales from the crypto: Muse NFT album to become first new chart-eligible format in seven years Industry figures hail ‘the future of music’ as rock band announce first album of its kind to qualify for official UK charts
Why NFTs are more than just JPEGs — www.alchemy.com Despite the popularity of NFTs continuing to grow, many are tempted to write them off as 'Jpegs' or just "Art." Here's why they are so much more.
Business/Marketing/Adv
Starbucks teases Web3 rewards program to attract new customers — cointelegraph.com While the CEO kept his cards close to his chest, he hinted that it would include integrating the Starbucks Rewards ecosystem with Starbucks-branded digital collectibles as part of a reward and community-building mechanism.
‘I Wanted To Be Somewhere Shaping The Future’: Why Jo Wallace Moved To Media.Monks — www.thedrum.com After making a surprise move from Wunderman Thompson to Media.Monks and winning a legal battle with the Daily Mail, star creative director Jo Wallace tells us what we can expect to see from her next.
Interestingness
Why is the Mona Lisa so famous? — trungphan.substack.com It's a combination of da Vinci's genius and a notorious crime in 1911.
Platform News
Twitter is becoming a podcast app — www.theverge.com The app is launching a test today that includes podcasts in the Twitter Spaces tab. It is the company’s first foray into podcasting.
Meta is expanding NFT support on Instagram to 100 countries — techcrunch.com Users and businesses in more than 100 countries in Africa, Asia-Pacific, the Middle East and the Americas will now be able to share their NFTs on Instagram.