The Future of Commerce - Issue #207
Web3 & Metaverse
Gucci owner Kering says crypto “no longer niche,” wants to be Web3 “pioneers” — www.voguebusiness.com Kering chief client and digital officer Grégory Boutté lays out his Web3 strategy for the French luxury group.
L’Oréal is leveraging physical, digital and virtual channels to move into the next stage of experiential beauty.
The German sportswear brand sees digital goods as an extension of physical products that can add a new level to the experience through digital perks, but it’s entering a competitive sneaker landscape.
The biggest brands experimenting in this space aren’t backing down, said Michael Litman, Senior Director of Web3 and NFT at Media Monks, an advertising firm. “We work with brands on a global level, with the likes of Gucci and Cool Cats and Ledger, which are building for the long-term rather than the here and now," he said. "The NFT community has quite a short attention span and goes on to the next thing very quickly. Our advice is, be agile and experimental but be building now for when the bull run begins again.”
10 learnings from NFT.NYC, here we go!
Depop's Collaboration With 'The Sims 4' Is All About Thrift Shopping — www.nylon.com The collaboration offers original fashion items that 'Sims' players can purchase in the game's local thrift store and boba hangout spot, ThrifTea.
Apple’s mixed reality headset will reportedly feature content created by Hollywood directors — www.theverge.com Apple is reportedly teaming up with Hollywood directors, like Jon Favreau, to create video content for its upcoming virtual reality and augmented reality headset.
Cathie Wood: NFTs, DeFi, digital wallets will become important, huge opportunities — www.cnbc.com Cathie Wood says digital property rights related to NFTs and DeFi and the emergence of Web3 "are going to become incredibly important."
Crawley Town FC Owner WAGMI United & Adidas To Drop NFTs — www.cryptotimes.io WAGMI United, the crypto company that purchased Crawley Town FC, has teamed up with Adidas for an NFT collection dropping on July 6.
Samsung turns to Discord to build out its metaverse strategy — digiday-com.cdn.ampproject.org Discord -- a popular messaging platform for gamers that in recent years has gained more mainstream adoption -- has been increasingly important for Samsung's metaverse strategy.
After debuting NFT support on Instagram in May, Meta has launched digital collectibles support on Facebook with select creators. A spokesperson for Meta told TechCrunch that the company has started a slow rollout that allows a select group of creators in the United States to post digital collectibles on Facebook.