The Future of Commerce - Issue #206
Metaverse
RTFKT Is the Creator-led Studio Bringing Nike Into the Metaverse — www.highsnobiety.com
"The goal of RTFKT was to create the first native brand bonding crypto and gaming culture, and to redefine what you think of a brand, a product, a community — everything."
Logitech hosted the first music awards show in the metaverse — journaltime.org
With a ceremony taking place in Roblox, the second edition of the official Song Breaker Awards was made, recognising the creators who shape pop music on social networks.
Web3/NFT
Starbucks: We're creating the digital Third Place — stories.starbucks.com
“We are fascinated by how NFTs allow people to own a programmable, brandable digital asset, that also doubles as an access pass. We believe they have broad potential to create an expanded, shared-ownership model for loyalty, the offering of unique experiences, community building, storytelling, and customer engagement.
Chris Dixon thinks web3 is the future of the internet — is it? — www.theverge.com
Why VC firm a16z has spent $3 billion funding crypto startups like CoinBase and NFT platforms including OpenSea.
Business/Marketing/Crypto
S4 Capital posts whopper results despite auditing delay share slump — www.cityam.com
The ad tycoon said that S4 would continue its focus in tech, exploring areas such as the metaverse, NFTs and crypto.
Gucci to Accept Crypto Payments in Some U.S. Stores — www.bloomberg.com Gucci will accept payments in cryptocurrencies in the U.S. starting this month, as the luxury industry takes tentative steps into the digital-asset universe.
Interestingness
FIFA 2022 in Qatar will have Blockchain supported Wallet — www.unlock-bc.com
FIFA has teamed up with Algorand Blockchain for both a sponsorship and technical partnership deal. Algorand will become the official blockchain platform of FIFA and provide the official blockchain-supported wallet solution.
Wellness
PwC offers UK staff shorter Friday work hours for summer Accountancy firm extends its flexible-work ‘deal’ to woo staff after popular trial last summer
Platform News
Elon Musk lines up $7bn backing for Twitter deal — www.bbc.co.uk The billionaire has tapped the likes of Oracle's Larry Ellison and Sequoia to finance the takeover.