The Future of Commerce - Issue #203
Metaverse
5 Discord, LinkedIn, and Telegram groups ad execs are joining — alongside the likes of Mark Cuban and Snoop Dogg — to get up to speed on the metaverse — www.businessinsider.com
"I am fascinated by the colliding worlds of anonymous identity where you get to know people in the NFT community simply by their username and profile picture, versus the real world personal connectivity on LinkedIn," said Litman, Lead Creative Strategist at Media.Monks.
McDonald’s Metaverse Moves: 11 Trademark Applications for 'Virtual Restaurant' & Virtual Goods — cryptonews.com American fast-food behemoth McDonald’s is the latest major brand to make a move into the metaverse by filing no fewer than twelve trademark applications on February 4, eleven of which make direct references to virtual restaurants, cafes, concerts, and other virtual services, goods, and events.
NFT
Gucci Acquires Land on The Sandbox Metaverse — www.highsnobiety.com Expanding its roster of digital initiatives, Gucci is partnering with The Sandbox, a metaverse world where players buy and develop virtual real estate.
Ex-Disney Chairman Bob Iger expects NFTs to explode and hints at the media conglomerate's push into the metaverse — markets.businessinsider.com "You're going to see an explosion of things being created, traded, collected in NFTs," he told the New York Times.
Business/Marketing/Adv
PrettyLittleThing releases first virtual model, officially entering the metaverse PrettyLittleThing just released their first virtual model, featuring this season's hottest trends on the PLT website
Interestingness
David Guetta Will Perform as an Avatar for First Time In Upcoming Roblox Set — www.billboard.com
The French producer will make his debut as an avatar during a 45-minute set in online gaming platform.
Platform News
What a Salesforce NFT cloud service could mean for marketers On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to published reports. This could mean that marketers on the fence about whether they should get into the NFT game could have support if they are a Salesforce customer, or if other major tech companies decide to provide a similar cloud service.
Twitter’s roll-out of NFT profile pictures offers insight into what users really want — www.theblockcrypto.com
Twitter Blue, a paid subscription offering from Twitter, rolled out a new feature for its subscribers to upload non-fungible tokens (NFTs) as profile pictures.