The Future of Commerce - Issue #202
Metaverse
How Discord became the “Soho House of Web 3.0” — www.voguebusiness.com The invite-only social media platform has become a way to create hype and find audiences for NFT projects. It’s the latest gateway for brands including Adidas and Gucci to enter the metaverse.
Ralph Lauren CEO says metaverse is way to tap into younger generation of shoppers — www.cnbc.com Ralph Lauren CEO Patrice Louvet said participating in the virtual world extends the brand's reach and creates new money-making opportunities.
The Sandbox Partners with Warner Music Group to Create Music-themed World in the Metaverse — www.animocabrands.com The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Warner Music Group (WMG) to create the first music-themed world in The Sandbox gaming metaverse. A combination of musical theme park and concert venue, the Warner Music Group LAND in The Sandbox will feature concerts and musical experiences featuring WMG’s leading roster of artists.
NFT
Pablo Picasso's Family to Release Groundbreaking NFT Collection — nftnow.com Marina Picasso, granddaughter of Pablo Picasso, and her son Florian Picasso have announced a multimedia, multi-platform collection of NFTs.
adidas Originals and Prada Announce a First-of-its-Kind Open-Metaverse & User-generated NFT Project — news.adidas.com
Introducing adidas x Prada re-source — an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art.
YouTube’s CEO Says the Company Will Explore NFT Features for Video Creators — www.bloomberg.com YouTube is exploring adding nonfungible token features for its video creators, Chief Executive Officer Susan Wojcicki wrote to the site’s broadcasters on Tuesday.
Business/Marketing/Adv
Cyber raises $6.7m to empower creatives to build their own worlds with digital assets — mirror.xyz
Cyber was born to give collectors and artists accessible tools to easily display their NFTs in immersive, composable spaces — we built Cyber with a mission to unlock creativity for all and foster the development of a curated online world filled with endless, valuable content.
Google is building an AR headset — www.theverge.com Google is building its own AR headset called Project Iris with the goal of shipping it in 2024. The device could see Google go up against Meta and Apple in the coming metaverse wars.
Wellness
Eat, Sleep, Exercise, Make Art — amp-theatlantic-com.cdn.ampproject.org
Just like exercise and sleep, engaging with the arts is a necessity for a full and happy life.
Platform News
How Jenny Gyllander Scaled Her Instagram Into a Business — mailchimp.com Passionate for brands and entrepreneurship? Learn how the founder/CEO of Thingtesting grew her social media following into a VC-backed business and much more.