The Future of Commerce - Issue #193
Crypto
Damien Hirst's New NFT Project Forces Buyers to Choose Between Owning a Digital Token or a Work on Paper — news.artnet.com Damien Hirst's new project "The Currency" gives collectors the choice to own an NFT or a corresponding physical artwork.
NFT sales volume surges to $2.5 bln in 2021 first half — www.reuters.com The market for non-fungible tokens (NFTs) surged to new highs in the second quarter, with $2.5 billion in sales so far this year, up from just $13.7 million in the first half of 2020, marketplace data showed.
Business/Marketing/Adv
McDonald’s has big hopes for its loyalty program — www.restaurantbusinessonline.com
“This is something our customers have been waiting for,”
Popshop Live raises about $20M at a $100M valuation for its livestream shopping platform for hipsters — techcrunch.com
Like Depop, the ethos of Popshop is based around a mix of interesting items, sold by equally interesting people, with some socializing thrown in for good measure by way of a stream of chat that runs alongside the selling videos, and of course an algorithmic feed that lets you watch show, after show, after show, as you swipe into the night.
Interestingness
Netflix Expands Into Video Games With New Executive Hire — www.hollywoodreporter.com Netflix is expanding into video games and has hired Mike Verdu, a former Facebook and EA executive, as its vp game development.
Content, Services, and Asset Businesses in the Metaverse — www.matthewball.vc The role of content, services, and asset businesses in the Metaverse. Part VIII of ‘THE METAVERSE PRIMER’
Wellness
The twisted psychology of browser tabs—and why we can’t get rid of them — www.fastcompany.com New research proves that it’s not just you: Browser tabs are scientifically terrible.
The radical return: why we’re making hybrid work into a creative advantage — www.thedrum.com Ad agency R/GA recently unveiled its plans to create a hybrid workplace that works for staff as well as clients. Global chief strategy officer Tom Morton explains how and why they created the model.
Platform News
YouTube’s TikTok competitor YouTube Shorts is rolling out globally — www.theverge.com
The short-form video experience arrives in more than 100 countries
Are Instagram Curators the New Influencers? Rimowa Thinks So
"They have the ability to take a product out of its context and go deeper into it. "