The Future of Commerce - Issue #192
Crypto
Crypto Quarterly by Andreessen Horowitz — a16z.com
Volume One of the Crypto Quarterly by a16z covers the rise of NFTs, crypto's potential to reduce fraud, and enabling digital microwork globally.
Business/Marketing/Adv
Long Read: How Oatly used offbeat marketing to turn vegan milk into a $10 billion business — qz.com Sweden's Oatly is tussling with Big Dairy and taking the US, Asia, and Europe by storm.
Gap: where did it all go wrong for the iconic 90s brand? — www.thedrum.com When Gap appeared on British high streets in 1987, its particular brand of all-American fashion proved an instant hit. Three decades on, however, it had lost its distinctive appeal and yesterday (July 1) shuttered all 81 of its UK stores. So, where did it go wrong?
Interestingness
Roblox signs music partnership with Sony — www.theverge.com
Roblox has signed a deal with Sony Music Entertainment for "innovative music experiences,"
John Lewis plans to build 10,000 rental homes — www-bbc-com.cdn.ampproject.org
John Lewis has announced plans to move into the residential property market by building 10,000 homes for rental over the next few years.
Wellness
World’s largest ever four day week trial in Iceland ‘overwhelming success’ — www.independent.co.uk Unions in the country are following up the trial by negotiating agreements that cut hours
Platform News
Twitter Dives Into NFTs, Offers Newly Created Assets in Giveaway — www.bloomberg.com Twitter Inc. will give away 140 new NFTs, or non-fungible tokens, the social network’s first official foray into the digital assets that have grown in popularity since the beginning of the year.
Instagram Tests 'Fan Club' Stories, NFT-Style 'Collectibles' In-App — www.socialmediatoday.com Instagram appears to be working on a couple of different experiments aimed at boosting interaction in the app, and tapping into the rise of NFTs, or digital products, in-stream.