The Future of Commerce - Issue #187
Creativity
Instagram is hosting a professional development panel for NFT artists — www.theblockcrypto.com Instagram is hosting an event for non-fungible token (NFT) creators as part of its inaugural "Creator Week."
Google’s Project Starline Videoconference Tech Wants to Turn You Into a Hologram — www.wired.com
Glimpse in to the future of telepresence.
Business/Marketing/Adv
Gucci brings digital items and experiences to Roblox in new partnership — techcrunch.com
As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.
Appuccino, Please: How TikTok Is Permanently Changing Starbucks — www.buzzfeednews.com Viral (and complicated!) custom drinks are the future of Starbucks, where iced drinks now outsell hot coffee.
Snap’s new Spectacles let you see the world in augmented reality — www.theverge.com Snap announced augmented-reality Spectacles, the fourth generation of its headset. It uses dual waveguide displays to show AR Lens effects that you can record and upload to Snapchat.
Interestingness
Revenge Spend Is Coming. Here's How Marketers Can Prepare — www.adweek.com Consumers are eager to shop again, but they want to do it wisely.
Disney's New Spider-Man Ride Will Allow You to Purchase Upgrades — io9.gizmodo.com
Certain video games allow you to spend a few dollars to get add-ons that give you an advantage. Now, Disney is bringing that idea into its physical theme parks with the new Spider-Man ride inside Avengers Campus, opening in June—Web Slingers: A Spider-Man Adventure.
Platform News
Snapchat's partner summit this year was done entirely in augmented reality — www.axios.com The presentation was akin to how Apple's product announcements have become cultural moments.
Facebook Launches QVC-Esque Ecommerce Series 'Live Shopping Fridays' — www.tubefilter.com Facebook Launches QVC-Esque Ecommerce Series ‘Live Shopping Fridays’
Pinterest introduces Idea Pins, a video-first feature aimed at creators — techcrunch.com
Pinterest is expanding further into the creator community with today’s launch of a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories, as the new Pins allow creators....