The Future of Commerce - Issue #184
Creativity
Why more brands are offering try-before-you-buy options — www.modernretail.co Some luxury companies are adding “try-before-you-buy” capabilities to their listings to reduce the number of product returns.
McDonald’s Dishes Out Fries & McNugget NFTs, But They’re Not For Sale — designtaxi.com McDonald’s has created Big Mac, McNuggets, sundae and fries NFTs.
Business/Marketing/Adv
H&M launches clothes recycling island on Animal Crossing featuring digital Maisie Williams — www.campaignlive.co.uk Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
How KFC shook off its 'fading old man' image — www.marketingweek.com The fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.
Interestingness
The UK is considering starting a digital currency — www.engadget.com The Bank of England and HM Treasury are jointly exploring a central bank digital currency that would co-exist alongside traditional cash and deposits.
The Man Who Reads 1,000 Articles a Day — medium.com But the verb ‘to read’ isn’t exactly right to describe what he does. Ingest is a little bit closer. But it doesn’t quite hit it on the nose, either. Ingestion implies that what he’s doing is a…
Wellness
Why Your ‘True Self’ Is An Illusion — www.vice.com And why it still can impact the way you behave and see the world.
Verizon Media, Snap, Spotify, and Kellogg want to destigmatize mental health at work — www.fastcompany.com A new coalition of companies, to be announced later today, aims to be a World Economic Forum for wellness.
Platform News
Most Trusted Brands 2021 — morningconsult.com This reports sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture.
YouTube Rises to Number 1 App by Consumer Spend — www.searchenginejournal.com Users spent more on in-app purchases in YouTube than any other app in the first quarter of 2021.