NFT Special Edition - The Future of Commerce - Issue #196
** NFT Special Edition! **
If this is interesting to you let me know if I should continue featuring NFT related news going forwards with a thumbs up at the bottom of this newsletter :).
Crypto/Metaverse
Born In The Metaverse: Will RTFKT’s New Avatar Project Be The Next Big Thing In NFTs And Fashion? — www.forbes.com Punks, Apes, Cats, and now Akiras? Born from the fashion world, the Akira Project, is a new 3D avatar NFT project that is leading the way by showing how to enter the metaverse authentically and with a focus on creators and community. Brands that are watching from the sidelines should take notes.
Vans is launching its own world inside of Roblox's metaverse Vans World is the latest way Roblox has become a marketing platform to help companies reach 46 million kids a day.
Business/Marketing/Adv
Karl Lagerfeld Inspired NFT Collection Sells Out in 49 Minutes — nftevening.com
The Karl Lagerfeld brand’s first foray into NFTs was a massive hit. The digital collectibles were sold out in just 49 minutes.
Burger King's NFT strategy matures beyond stunts toward real engagement — www.marketingdive.com
As part of the celeb backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards
Interestingness
“Imagine If the ‘Mona Lisa’ Was Digital and Then Auctioned on the Internet”: The Only NFT Explainer You Really Need, From a True Believer — www.vanityfair.com Are NFTs real? And here to stay? Nick Bilton checks in with Coinbase cofounder Fred Ehrsam, an early crypto champion, who thinks the world is changing before our eyes.
Dirt: Are NFTs status symbols? — dirt.substack.com Exclusivity in the digital world.
A Framework for Investing in NFTs — medium.com The NFT Art ecosystem is here to stay. It will have its ups and downs, but it is here to stay. And faster than you might expect, it will eclipse the physical art market in terms of capitalization…
Platform News
TikTok overtakes YouTube for average watch time in US and UK — www.bbc.com TikTok has higher watch time per user than video giant YouTube in the US and UK, a report suggests.
Ray-Ban and Facebook introduce Ray-Ban Stories, first-generation smart glasses — tech.fb.com
Starting at $299 USD and available in 20 style combinations, the smart glasses are available for purchase online and in select retail stores
The Met to Sell Limited-run Designer Goods Via Instagram — wwd.com Instagram is also making the Costume Institute’s upcoming exhibition possible.