Mike's Industry View - Issue #98
Creativity
Target partners with Museum of Ice Cream to create an Instagrammable pop-up — www.myrecipes.com The twist on the incredibly popular pop-up is free, open to the public, and highly attuned to social media
The New York Times’ “Your Weekly Edition” is a newsletter individually personalised for each recipient — www.niemanlab.org
One goal: to show you only things that you haven’t read already. The more you read as a logged-in user on the Times’ website (something the Times also wants you to do for other reasons too, of course), the better Your Weekly Edition will be.
Business/Marketing/Adv
Toys “R” Us: The World’s Biggest Toy Store Didn’t Have to Die — www.bloomberg.com An object lesson in financial mismanagement and miscalculation from the fallen Toys “R” Us.
Interestingness
Coca-Cola launches its first alcoholic drink in Japan — www.bbc.co.uk
The US giant wants a sip of Japan's alcopop market and launches its first alcoholic drink in its 132 year history.
Video
Amazon breaks Premier League hold of Sky and BT with Prime streaming deal
Amazon will exclusively livestream 20 matches per season through Prime from 2019.
Platform News
How Instagram’s algorithm works — techcrunch.com
Instagram relies on machine learning based on your past behaviour to create a unique feed for everyone.
