Mike's Industry View - Issue #96
Creativity
Bloomberg’s Cover Features a Portrait Created by AI, and … It’s Something — www.adweek.com
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. It took two weeks.
Renault is using artificial intelligence to run its influencer marketing campaigns — www.thedrum.com
Renault is letting machine learning power the decisions it makes about influencer marketing
Marketing/Advertising
Nike Has A New Digital Playbook—And It Starts With Sneakerheads — www.fastcompany.com
Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most obsessed fans
GDPR is bigger than Beyoncé, according to Google search traffic — qz.com
How big is GDPR? According to Google search volume, it's bigger than Beyoncé
Interestingness
The friend effect: why the secret of health and happiness is surprisingly simple A study has found that regularly eating meals alone is the biggest single factor for unhappiness, besides existing mental illness. Why is hanging out with friends so helpful?
How heavy use of social media is linked to mental illness — www.economist.com
Roughly a quarter of British adults have been diagnosed at some point with a psychiatric disorder, costing the economy an estimated 4.5% of GDP per year.
Platform News
'A fun adventure, not a business': The Weather Channel stopped publishing video on Facebook — digiday.com The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue.
How the Financial Times uses Instagram Stories as a traffic driver — digiday.com
The Financial Times has been steadily cultivating a following of younger, new audiences on Instagram after giving the platform renewed focus in 2016. Since then, it’s been linking back to its site through Instagram Stories, driving traffic and ultimately subscriptions. The FT posts between two and four Instagram Stories a week as a self-contained narrative based on a published piece.