Mike's Industry View - Issue #93
Debut author flyposts PRH offices to advertise own book — www.thebookseller.com A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book.
Key facts from Ad Age's Agency Report. Digital is growing. Consultancies -- Accenture, PwC, Deloitte, Cognizant, IBM are moving up the charts.
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.
Toys ‘R’ Us's bankruptcy left 30,000 people without jobs — or severance.
Matt Derella, global vice president for revenue and content partnerships at Twitter, discusses the company's new content deals with ESPN and other media outlets.
Get ready to shop the ‘Gram. Instagram just stealthily added a native payments feature to its app for 'some users'.
The company made less money and added fewer users last quarter than Wall Street expected, a combination that sent the stock down more than 17 percent in early after-hours trading. Snap’s recent redesign is the culprit.