Mike's Industry View - Issue #93
Creativity
Debut author flyposts PRH offices to advertise own book — www.thebookseller.com A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book.
Marketing/Advertising
Agency Report: Digital rules, growth slows, consultant surge — adage.com
Key facts from Ad Age's Agency Report. Digital is growing. Consultancies -- Accenture, PwC, Deloitte, Cognizant, IBM are moving up the charts.
Smartphone video is fastest growing online ad format — www.iabuk.com
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones.
Interestingness
How Wall Street Bought Toys ‘R’ Us And Left 30,000 People Without Jobs — www.buzzfeed.com
Toys ‘R’ Us's bankruptcy left 30,000 people without jobs — or severance.
How Nike’s Toxic Workplace Hurt Its Bottom Line — www.fastcompany.com Nike’s toxic workplace culture not only hurt the women at the company, but also its customers.
Video
[VIDEO] Twitter Scores Exclusive Video Deals With 30 Publishers — www.bloomberg.com
Matt Derella, global vice president for revenue and content partnerships at Twitter, discusses the company's new content deals with ESPN and other media outlets.
Platform News
Instagram quietly launches payments for commerce — techcrunch.com
Get ready to shop the ‘Gram. Instagram just stealthily added a native payments feature to its app for 'some users'.
Why Snapchat’s big redesign isn’t working — www.recode.net
The company made less money and added fewer users last quarter than Wall Street expected, a combination that sent the stock down more than 17 percent in early after-hours trading. Snap’s recent redesign is the culprit.