Mike's Industry View - Issue #92
Creativity
Volkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against Distraction — www.adweek.com
“We believe a phone case made by damaged vehicles will make you think twice before you pick up your phone,”
Adidas' high-tech 'Speedfactory' begins production — www.businessinsider.com
Adidas's new factory is automated and will change how sneakers are sold.
Marketing/Advertising
Publicis boss: ‘There will be a reconfiguration of our industry. It can’t stay as it is’ — www.thedrum.com Advertising is under pressure and holding companies must transform themselves drastically if they are to remain fit for purpose, according to Publicis Groupe boss Arthur Sadoun.
Interestingness
Why Paid Memberships Are the New Loyalty — www.businessoffashion.com What if businesses could turn transient loyalty into something deeper and more engaging?
'Panini Cheapskates' to draw each World Cup 2018 sticker — www.bbc.co.uk
Alex and Sian Pratchett began drawing in the 2014 World Cup as they could not justify the cost of filling the album with official stickers.
Platform News
Over 90% of Facebook's advertising revenue now comes from mobile — venturebeat.com
If you need more proof that Facebook has successfully transformed itself into a mobile-first company, its first quarter 2018 earnings should do the trick.
Unskippable six-second video ads are coming to Snapchat — digiday.com
The company will test a new ad format called, yes, Commercials, which will be six-second ads that run in select Snapchat Shows initially.