Mike's Industry View - Issue #91
Creativity
Inside Spotify’s Massive David Bowie Subway Takeover — variety.com
The walls, turnstiles and, most remarkably, the rows of iron girders between the station’s floors are emblazoned not only with signage for the exhibition, but with photos — many of them rarely-seen — from watershed New York moments
Pics or it didn't happen: The entanglement of Instagram and Art How we consume art has changed. As social media’s pervasive power shows no sign of abating, artists and brands need to be increasingly mindful of art’s share-ability. But has ready-for-Instagram art reached saturation point?
Marketing/Advertising
OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It — www.adweek.com
With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be “Pass the Heinz Mayochup.”
The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them. — www.niemanlab.org "My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business."
Interestingness
The Price of Free is Actually Too High — www.feld.com
“We cannot afford the advertising business model. The price of free is actually too high. It is literally destroying our society, because it incentivises automated systems that have these inherent flaws. Cambridge Analytica is the easiest way of explaining why that’s true."
Alexa Can Now Make You a Better Call of Duty Player — variety.com
“The Call of Duty Alexa Skill gives every player a personal Call of Duty coach for the first time, using AI and machine learning to analyse how you play and providing tips on how to improve your gameplay based on your individual strengths, weaknesses and play style,”
Platform News
Twitter’s Bet on Video Is Starting to Pay Off — www.bloomberg.com
Two years ago, even as its stock plummeted and takeover rumours swirled, Twitter Inc. was hatching a plan to become a force in live video. The company’s goal was to help users discover “what's happening now.”
Instagram Stories have become traffic drivers for publishers and influencers — digiday.com
So Yummy, has been using Instagram Story links to get people to subscribe to their email newsletter. These links average a 2.3 percent swipe-through rate and account for 10 to 15 percent of the newsletter’s subscribers