Mike's Industry View - Issue #90
Creativity
Airbus transforms cargo holds into lower-deck dormitories — www.designboom.com
airbus is developing lower-deck modules offering passengers a dormitory-type of accommodation, on aeroplanes.
The Met Museum Rolls Out Over 500 Free Art Books You Can Download & Print — designtaxi.com The immersive collection comprises art history books and catalogs spanning five decades to read, download, and browse for free.
Marketing/Advertising
Asos lauds effect of Instagram Stories as it reduces marketing spend — www.thedrum.com Asos has singled out the performance of Instagram Stories in its marketing mix, saying the number of people viewing its content on the platform has almost doubled in just six months.
P&G’s New Dedicated Agency Will Bring Together Talent From Agencies at Competing Holding Companies — www.adweek.com
“This is the next step of our agency reinvention activities where we are developing new models to get breakthrough creativity with greater speed and efficiency,”
Interestingness
See How Montblanc Makes Its Famous Pens — www.bloomberg.com
A visit to the factory and museum in Hamburg, Germany.
The World’s First-Ever Luxury Space Hotel Is Set to Open in 2021 — www.highsnobiety.com
If you’re planning an intergalactic vacation, and looking for a place to stay, you may want to check out Orion Span’s luxury space hotel, Aurora Station. Set to launch in 2021 and begin taking on guests the following year, you can snag a 12-day stay for a cool $9.5 million USD.
Platform News
Instagram Looks Like Facebook’s Best Hope — www.bloomberg.com With lawmakers and users on the warpath, the photo-sharing app could be Mark Zuckerberg’s way out of the latest data scandal.
YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals — www.bloomberg.com Some say privacy concerns, censorship, and a coming ban on cryptocurrency ads are driving them away from the big names.