Mike's Industry View - Issue #88
Creativity
Advertising Agencies Need to Take Back Creativity — 360.advertisingweek.com
Creative departments, agencies, and industries should be well placed to attract and retain top talent if they go back to owning what they do best: creativity.
Marketing/Advertising
This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself — www.adweek.com
"Easily one of 2018’s most captivating ads so far."
Ebay advertising boss: media agencies laid the ground for their own demise — www.campaignlive.co.uk A hard push by media agencies to "commoditise" media succeeded at their own expense, Rob Bassett, EU director of Revenue Labs at eBay, has told the industry.
Interestingness
The Times of London turns to a 'digital butler' named James to increase subscriptions — digiday.com
To accelerate subscriptions growth and reduce churn, The Times of London and Sunday Times are embarking on an ambitious machine learning project.
LSEV is a $7,500 3-D printed electric car that takes three days to make — www.cnbc.com XEV and Polymaker teamed up to create the first 3-D printed car that can be mass produced.
Platform News
Facebook faces a reputational meltdown - What Zuckerberg should do — www.economist.com
Last year the idea took hold that Mark Zuckerberg might run for president in 2020 and seek to lead the world’s most powerful country. Today, Facebook’s founder is fighting to show that he is capable of leading the world’s eighth-biggest listed company or that any of its 2.1bn users should trust it.
Instagram star fakes Disneyland trip to prove point about social media — www.businessinsider.com "Question everything" is Carolyn Stritch's message to her followers in her latest blog post.
Jack White Concert for ‘Boarding House Reach’ Album Release to Be Live-Streamed on Twitter — variety.com
Jack White's concert for the release of his third studio album, "Boarding House Reach," will be live-streaming for free this Friday, exclusively on Twitter at live.twitter.com/jackwhite.