Mike's Industry View - Issue #87
After Selling A Million Plastic Shoes In 2017, Adidas Turns To 3D Printing — www.sporttechie.com Following the sale of one million shoes made of recycled ocean plastic in 2017, Adidas says it plans to 3D-print 100,000 shoes in 2018 as it continues to explore innovative materials and production methods.
W+K was blown away by the video, and ended up hiring Zreet who starts in April.
Theranos and Silicon Valley's 'Fake It Till You Make It' Culture — www.wired.com Elizabeth Holmes, the CEO of the once highly touted blood-testing startup, is accused of an "elaborate years-long fraud."
Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list — www.thedrum.com UK consumers have named Lego as their favourite brand for the first time, ending British Airways’ four-year reign at the top of the annual Superbrands rankings.
Facebook's Silicon Valley approach has hindered its video ambitions — digiday.com Facebook is still struggling to figure out a video product and strategy that works -- for Facebook as well as its media partners.
As Bots Flourish on Instagram, Companies Form to Fight Them — www.nytimes.com Marketers are increasingly concerned that too many of the influencers they pay to push their products are actually followed by a percentage of accounts that are fake.
Snap Declines Amid Uproar Over Rihanna Domestic Violence Ad — www.bloomberg.com Pop singer Rihanna criticized Snap Inc. for running an ad that asked users to decide whether they wanted to slap her or punch Chris Brown, saying it made a joke of her history as a victim of domestic violence.