Mike's Industry View - Issue #86
Creativity
Blade Runner-style photographs capture Tokyo's infrastructure — www.dezeen.com Tom Blachford waited until night to capture photographs of Tokyo's metabolist buildings, which he says look as though they are from "distant future".
Marketing/Advertising
Agency of the future: Next-generation operating models for marketing agencies — www.strategyand.pwc.com
The marketing giants have begun to integrate their operations in response to the pressures from clients and the external market. The pros and cons of the four potential next-generation operating models are outlined and PWC offers guidance on determining the best-fit model.
Why are marketers talking about taking agency services in-house?
Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve.
Interestingness
70% of Netflix viewing happens on TVs — www.recode.net You can watch Netflix on any screen you want, but you’re probably watching it on a TV. Most sign-ups happen on phones or laptops.
Emirates brings a chatbot to banner ads — digiday.com
Emirates Vacations is using artificial intelligence for a chatbot that lies within display ads.
Platform News
Facebook had ‘a negative role’ in politics says co-founder Chris Hughes — techcrunch.com
"Facebook has played at times a negative role in the political discourse," according to Facebook co-founder Chris Hughes.
Snap Plans Biggest Round of Layoffs Yet - 120 Engineers — cheddar.com Snap Inc. is preparing its largest round of layoffs to date, totaling 120 employees, Cheddar has learned. The cuts will exclusively affect Snap’s engineering department.