Mike's Industry View - Issue #84
Creativity
15 Minutes of Fame Is Too Much. Try 6 Seconds — www.nytimes.com
Giphy Studios is trying to help actors, musicians and advertisers slide into your DMs with funny short videos.
Marketing/Advertising
It’s the End of Agencies As We Know It. Here’s Where We Go Next — www.adweek.com
Brands want streamlined partners who help them build trust.
Interestingness
Salon CEO explains its unique way of monetising adblockers - mining crypto — www.thedrum.com
Salon has rolled out its own solution to the worsening adblocker situation that is depriving publishers of income. CEO Jordan Hoffner is piloting a scheme that gives adblock users an ad-free experience on the site but only if they opt into mining cryptocurrency for Salon, for the duration of their visit.
Porsche Is Now 3D Printing Classic Car Parts — www.highsnobiety.com
Porsche will now be using 3D printers to keep older cars running, eliminating the cost of tooling for a conventional production run, as well as storage costs.
Platform News
How the Guardian’s Instagram strategy is winning new readers — digiday.com
The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian.
Snap Will Use Data to Lure Digital Stars Back From Instagram — www.bloomberg.com
Snap will finally start giving digital celebrities more data about how popular their posts are -- a move that could help reverse an exodus to Instagram.