Mike's Industry View - Issue #83
Amazon has big plans to grow its ad business in the U.K. this year.
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn
PepsiCo Dips Its Toes Into the Sparkling Water Market — www.nytimes.com The giant snack and beverage company is introducing a brand called Bubly that it hopes will capitalize on the popularity of fizzy flavored water.
YouTube sees 80% lift in people watching sports highlight videos during the last year — marketingland.com According to YouTube, sports fans are watching more sports-related videos than ever.
Twitter soared the most since its market debut in 2013 after it posted the first revenue growth in four quarters, driven by improvements to its app and added video content that are persuading advertisers to boost spending on the social network.
Snapchat built a livestreaming video feature — but it’s for the Olympics, not for regular users — www.recode.net Snap is full of video, but it’s never streamed live video before. The feature, called Live, is only for Snapchat’s publishing partners at launch.