Mike's Industry View - Issue #82
Marketing/Advertising
'We love moments like this': Influencer marketing agencies scramble to reassure antsy clients after NYT expose — digiday.com
Influencer marketing has had its reality check. For agencies, it’s a moment of glee — or a scramble to prove their worth.
Interestingness
Nike Epic React Flyknit: Algorithms helped to design Nike's latest running trainer — www.wired.co.uk
Each version of the Nike Epic React Flyknit has a slightly different sole. And that's all thanks to some clever algorithm trickery.
Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be — www.wired.com
On the business side, it’s likely that these high engagement rates and low levels of ad skipping will see a flood of new advertisers who have until now been reticent to enter the Wild West of podcasting
Platform News
WhatsApp is now Facebook’s second-biggest property, followed by Messenger and Instagram — www.recode.net
WhatsApp is now bigger than Messenger. It’s also far bigger than Instagram. Facebook’s namesake app, of course, remains, on top.
Snapchat’s new Snap Store teases in-app commerce potential — techcrunch.com Snap Inc. just launched a merchandise store. The goal isn't to make money yet, but it proves the potential for an in-app commerce platform for other brands.
Video
A Youtube State of Mind: Why You Can’t Stop Watching Vloggers — www.socialchain.com Is social media bad for us? Psychological evidence suggests the reason for vlogging’s huge popularity could be more sinister than we thought.