Mike's Industry View - Issue #82
Influencer marketing has had its reality check. For agencies, it’s a moment of glee — or a scramble to prove their worth.
Each version of the Nike Epic React Flyknit has a slightly different sole. And that's all thanks to some clever algorithm trickery.
On the business side, it’s likely that these high engagement rates and low levels of ad skipping will see a flood of new advertisers who have until now been reticent to enter the Wild West of podcasting
WhatsApp is now bigger than Messenger. It’s also far bigger than Instagram. Facebook’s namesake app, of course, remains, on top.
Snapchat’s new Snap Store teases in-app commerce potential — techcrunch.com Snap Inc. just launched a merchandise store. The goal isn't to make money yet, but it proves the potential for an in-app commerce platform for other brands.
A Youtube State of Mind: Why You Can’t Stop Watching Vloggers — www.socialchain.com Is social media bad for us? Psychological evidence suggests the reason for vlogging’s huge popularity could be more sinister than we thought.