Mike's Industry View - Issue #81
Creativity
Vine successor may arrive this summer with focus on community building — www.theverge.com
"v2 is shaping up to be an even better platform than the original Vine"
Marketing/Advertising
Netflix Plans 54% Boost in Ad Spending to Promote Shows — www.wsj.com
The streaming giant plans to raise its marketing spending 54% from $1.3 billion to $2 billion, as it looks to support its increasing investment in programming.
Interestingness
Inside Amazon Go, a Store of the Future — www.nytimes.com The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle, enables a shopping experience like no other — including no checkout lines.
Video
Twitter Is Working on a Snapchat-Style Video Sharing Tool — www.bloomberg.com
To make it easier to post videos on the social-media company’s app, aiming to attract more users and cement a nascent turnaround.
Platform News
How Bleacher Report pivoted from Facebook to Instagram — www.recode.net CEO Dave Finocchio says Snapchat is interesting, too — but Instagram is where Bleacher Report is making money.