Mike's Industry View - Issue #172
AI / Creativity
Rival Peak aims to be a massive game-like reality show with AI characters — venturebeat.com Genvid Technologies and Pipeworks Studios are unveiling Rival Peak, an interactive show on Facebook that is part game and part reality show.
GIPHY’s Most-Viewed GIFs of 2020.
Amid all of the craziness this year, love and thoughtfulness dominated the Top 25 Most-Viewed GIFs of 2020.
Business/Marketing/Adv
Zoom and Tesla Enter the Ranks of Interbrand’s 2020 Best Global Brands Report — www.interbrand.com
Amazon, Spotify and Netflix are among the biggest risers in ranking amid global lockdowns.
Fashion brands design 'waist-up' clothing for video calls Milan Fashion Week saw designers showcasing logos on necklines and statement jewellery.
Interestingness
Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets — www.adweek.com The retailer, which is one of the world's largest restaurant chains, promises affordability along with sustainability
6 lockdown consumer trends that will be here for the long term — www.thinkwithgoogle.com
Six consumer trends from lockdown that may sustain in the long term - by Google.
$2 million T-shirt collection goes on sale at Christie’s to promote Supreme auction — www.cnbc.com The sale is being used to promote Christie's first-ever auction dedicated to Supreme, a luxury streetwear brand.
Wellness
Unilever explores four-day working week — www-bbc-co-uk.cdn.ampproject.org
"Essentially, this is about a holistic understanding of how work and life fit together, and improving mental and physical wellbeing,"
Only 8% of Googlers want to return to the office full time after the pandemic. Tech companies will have to completely rethink how they attract tech talent. With employees working from home for the months ahead, Google must find new ways to attract talent. This week it offered one smart tactic.
Platform News
Snapchat can now scan food and wine labels — www.engadget.com Snap wants you to use its camera for more than just selfies.
The “Fin-influencer” boom: Why Instagram and TikTok are the new battlegrounds for digital banks — sifted.eu Forget tube ads or expensive TV campaigns — it's influencers on Instagram and TikTok that have captured digital banks' marketing budgets.