Mike's Industry View - Issue #170
AI / Creativity
In the Covid-19 era, change is the only constant and disruption is the new normal. As businesses and brands attempt to adapt and evolve in pace with consumers, what role does creativity play in driving real business value?
The online retailer says people are making more “deliberate purchases”
The New Panic Buys: Kayaks, Pools, Tents and Trampolines — www.nytimes.com Americans seeking getaways (or staycations) in the pandemic are putting outdoor retailers in a supply crunch.
'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings — www.thedrum.com Mars shares key findings from one of the largest, on-going neuroscience studies in the world. The problem is marketers may not like the results. Have we got your attention?
The Addictive Joy of Watching Someone Listen to Phil Collins — www.newyorker.com Twin brothers in Gary, Indiana, have a YouTube channel where they react to pop songs.
“It was people being terrified of losing their jobs, and that fear-driven productivity is not sustainable,” Mr. Bock said.
Facebook has joined Google in saying it will allow employees to work from home until the middle of next year as a result of the coronavirus pandemic.
‘There’s no revenue on it’: Why publishers aren’t prioritizing Instagram Reels — digiday.com With no immediate way to make revenue, some publishers don't want to prioritize original content for Instagram Reels, a new 15-second format.
How social justice slideshows made by activists took over Instagram — www.vox.com PowerPoint activism is everywhere on Instagram. Why do these posts look so familiar?