Mike's Industry View - Issue #165
AI / Creativity
Etsy unveils AR shopping tool for wall art — www.retaildive.com
Etsy introduced an augmented reality tool to help users visualise art, photos and prints in their homes.
Business/Marketing/Adv
The Lipstick effect and post-pandemic consumer trends — www.contagious.com
Tinuiti's head of media Obele Brown-West on what previous recessions and times of trauma in America can tell us about consumer trends in the wake of the coronavirus pandemic
Louis Vuitton Opens First Dedicated Men’s Store in Tokyo — wwd.com
It will open in July and will be strictly by appointment only.
Interestingness
What comes after Zoom — www.ben-evans.com
Zoom turned a technology few people used much into a mass-market product.
But next we’ll get the equivalents of Instagram and Snap products that ask different questions.
Zoom solved getting into a call, but why are you in the call?
Electronic Arts Sees Social Features as the Future of Gaming — www.bloomberg.com Electronic Arts Inc. has seen the future of gaming and it’s as much about socializing as it is blasting enemies.
Wellness
Europe sees surge in cases since lockdown eased says WHO — www.independent.co.uk Europe has reported an increase in weekly coronavirus cases for the first time in months, according to the World Health Organisation (WHO).
The busyness paradox: Why you love being busy (even though it’s burning you out) — blog.rescuetime.com Busyness robs us of our purpose. Instead of feeling in control and making progress on meaningful work, we end up running around with little to show for it.
Platform News
Snapchat Announces First Shoppable Show, ‘The Drop,’ to Sell Limited-Edition Streetwear — variety.com Snap is developing Snapchat's first-ever "shoppable" original show: "The Drop," pitched to marketers as part of the annual NewFronts.
TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads — techcrunch.com
The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including..