Mike's Industry View - Issue #164
AI / Creativity
Are video games the future of live music? — www.gamesindustry.biz
Travis Scott's concert in Fortnite grabbed the headlines, and suggested a way forward for a music industry hit hard by COVID-19.
Business/Marketing/Adv
L'Oreal boosts digital's share of marketing spend from 50% to 70% — www.campaignlive.co.uk
L’Oréal has increased the share of its marketing spend going towards digital channels from 50% to 70% since the start of the coronavirus pandemic, chief digital officer Lubomira Rochet told the FT.
Snapchat bets on augmented reality to win at social commerce — www.voguebusiness.com Snapchat isn’t known for social commerce. But after years of incremental updates, it's ramping up its augmented reality and shopability in a bid to stand out against tech rivals.
Interestingness
America's retreat to comfort food during the pandemic isn't pure nostalgia — it's a survival tactic — www.businessinsider.com Sales of comfort foods like hot dogs, pizza, and processed snacks are skyrocketing during the pandemic for distressing reasons.
Amazon to stream Premier League soccer free on Twitch — www.theverge.com Amazon is planning to air four Premier League soccer games on its Twitch service free of charge. The first game will stream on June 29th, and Amazon has been working with EA Sports to provide virtual crowd noise to games.
Wellness
Why you still need to take time off when working from home — www.fastcompany.com Taking breaks and days off can feel strange when so many of us are working from home. But here’s why you need to do it—and how.
Platform News
TikTok makes moves into education market — www.bbc.com Bespoke content from English Heritage and the University of Cambridge will be available on the app.
How Is Twitter Going to Moderate These Voice Recordings? — www.vice.com
Audio recordings are notoriously difficult to moderate.